Tag Archives: twitter

What Is A Twitter Takeover ?

What Is A Twitter Takeover ?


Sounds pretty dramatic, right?!? A Twitter Takeover is kind of dramatic, but it’s not about illegal hacking. A Twitter Takeover is when a brand or organization hands over their twitter account to a new voice to run temporarily. It may be a celebrity, spokesperson, or in our case for the Global Alliance for Vaccines and Immunization this week…. a bunch of moms…I mean social media influencers!  Twitter takeovers have become a great way for brands and organizations to increase engagement and reach audience populations they might not already have access to. They nurture a feeling of authenticity, and bring in fresh voices to followers.

That is where our group of writers, digital media producers, travelers, moms, and advocates come in. We deeply believe that all children should have global access to lifesaving vaccines.  I know you are still wondering WHY GAVI would let us takeover the @vaccines twitter account. Collectively between us we have nearly 44,000 followers comprised, in part, of many other moms who also care about child health, but who may not already follow the @vaccines twitter handle. This is an important demographic to reach on the topic of global vaccines because as long as a virus is a threat anywhere in the world, it is a threat to all of us.  We have the vaccines to prevent some of the most threatening diseases, but they only work if they are delivered. Our Twitter Takeover team of UN Foundation Shot@Life Champion Leaders is made up of myself, Nicolette Springer, Nicole Morgan, and Ilina Ewen. We were asked by GAVI to takeover the account to tweet from the Social Good Summit and UNGA, which are both taking place in NYC this week.  Our goal is to help spread the message that Vaccines Work. No mother should lose her child due to a vaccine preventable disease when we have the life saving vaccines available. All children deserve a shot at life. Read the rest of this entry

The Drops That Filled A Bucket

The Drops That Filled A Bucket

……As single drops of water fill a bucket, so do small deeds of good.

– Buddha

Photo Courtesy of Water.org

A diverse group of bloggers was assembled by The mission List to join forces in a Water.org campaign 10 Days 10 Lives. Our goal over 10 days was to collectively raise enough money to provide 100 people clean water for life. This was a passion project for all of us. Some are mothers who cannot stand the thought of another mother having to lose her child from an easily preventable disease due to unclean water. Others have families who have been directly impacted by the lack of access to water, or they are travelers who have seen first hand the challenges of developing nations in water crisis. So for nine days we have blogged, tweeted, and posted in all our social media outlets, raising awareness and funds towards our goal. And we did it! By day 9 we have reached our goal of providing clean water to 100 people, and 13 more! Now with one day left we are inspired! We are inspired by what we were able to achieve together as a group. Now we want to see how far over that goal we can get by the end of our campaign tomorrow. $25.00 can provide clean water for life for one person, and there is still time to donate. Below is a shout out o all of the amazing bloggers who participated along side me in this campaign! It is truly amazing what can be achieved by small acts of good when pooled together.

Although we reached above and beyond our goal, there are so many others in need of water resources, and you can still help with us until tomorrow night, or as always with Water.org .
Below is a shout out to all of the bloggers who worked to reach our goal! Congratulations ladies!

Photo courtesy of Water.org

http://www.documama.org (and me of course!)
You can view all of our Water.org blog posts on Pinterest