Sounds pretty dramatic, right?!? A Twitter Takeover is kind of dramatic, but it’s not about illegal hacking. A Twitter Takeover is when a brand or organization hands over their twitter account to a new voice to run temporarily. It may be a celebrity, spokesperson, or in our case for the Global Alliance for Vaccines and Immunization this week…. a bunch of moms…I mean social media influencers! Twitter takeovers have become a great way for brands and organizations to increase engagement and reach audience populations they might not already have access to. They nurture a feeling of authenticity, and bring in fresh voices to followers.
That is where our group of writers, digital media producers, travelers, moms, and advocates come in. We deeply believe that all children should have global access to lifesaving vaccines. I know you are still wondering WHY GAVI would let us takeover the @vaccines twitter account. Collectively between us we have nearly 44,000 followers comprised, in part, of many other moms who also care about child health, but who may not already follow the @vaccines twitter handle. This is an important demographic to reach on the topic of global vaccines because as long as a virus is a threat anywhere in the world, it is a threat to all of us. We have the vaccines to prevent some of the most threatening diseases, but they only work if they are delivered. Our Twitter Takeover team of UN Foundation Shot@Life Champion Leaders is made up of myself, Nicolette Springer, Nicole Morgan, and Ilina Ewen. We were asked by GAVI to takeover the account to tweet from the Social Good Summit and UNGA, which are both taking place in NYC this week. Our goal is to help spread the message that Vaccines Work. No mother should lose her child due to a vaccine preventable disease when we have the life saving vaccines available. All children deserve a shot at life. Read the rest of this entry