Tag Archives: Party With A Purpose

February is All About The Heart: Alex & Ani Goes Red For The American Heart Association

February is All About The Heart: Alex & Ani Goes Red For The American Heart Association

With my co-Hosts Audrey McClelland and Sherri Tracey at our Alex & Ani Party to benefit The American Heart Association

February is all about the heart, and The American Heart Association wants to raise awareness about the # 1 killer of women (& men) in America.  All this month through events like the Red on the Runway fashion show at Styleweek Northeast, Alex & Ani parties with a purpose, and the Go Red for women luncheon, the message of how to stay heart healthy is being spread.  

On February 1st to help kick off a month of Heart Health awareness for The American Heart Association , (deemed Wear Red Day by the AHA) ,  several  Alex & Ani stores held Parties With A Purpose.  Stores flooded with women in red shopping for a purpose, while awareness was raised about heart health, and the risks for women. The Alex & Ani Best Friends Bangle created in conjunction with The American Heart Association through Alex & Ani Charity By Design, which donates a portion of proceeds from each bangle to the charity.

Having lost my father to heart disease when I was 13 years old, this effort is near and dear to me.   I became involved with The American Heart Association last year, and before then had not realize that Heart Disease was the #1 killer of women.  I was also shocked to meet a couple of survivors who completely went against my perception of what someone who might suffer a heart attack would look like.  Both of them slim, fit, women in their mid-forties who eat right and exercise.

The most poignant quote that I heard from spokesperson Deb Kozial was when she asked her doctor if someone like her, in such good shape, could suffer a heart attack, then why bother doing all of the things she had been doing to stay healthy when it happened anyway? Her doctor replied that if she had not been in such good shape, the two of them would not be sitting there having that conversation, because her body would not have been strong enough to have survived.

The symptoms that women exhibit when experiencing a heart attack are different from what a men might experience, and are important to be aware of.   Women may experience chest Pain, Pain in Arms, Neck or Jaw, stomach pain or discomfort, sweating, shortness of breath, nausea, light-headedness or fatigue. I love this short by Elizabeth Banks that so perfectly captures the mom mentality when it comes to her life.

The Go Red campaign intends to spread the message that women, who are so often busy taking care of everybody else, need to take care of themselves first, and remind other women they love in their lives, mothers, sisters, and girlfriends, to do the same. For more heart healthy tips on prevention go to the American Heart Association website. After all, in the month of February it’s all about the heart.

Party With A Purpose; Alex & Ani for Water.org

Party With A Purpose; Alex & Ani for Water.org


Bloggers from The Mission LIst; Carla Molina of Petit Rhody, Laura Rossi of Mysocalledsensorylife & Elizabeth Atalay of Documama host the Alex & Ani Party with a Purpose for Water.org

A few of my own favorite charms

While working on the Water.org campaign for The Mission List  fellow bloggers Laura Rossi, Carla Molina and I realized we all lived in the same area.  We decided to get together and try to augment our social media fundraising efforts with an Alex & Ani Party With A Purpose.  Alex & Ani is a fabulous local company that we love to support not only for their amazing jewelry line, but their positive energy philosophy as well.  An entire division of the company is devoted to Charity By Design which supports various charities through the sales of specifically designed charm bangles for each group.

Their Parties With A Purpose are another way the company gives back.  Parties are hosted in the stores and provide a unique shopping experience that enables the Charity By Design department of Alex and Ani to raise funds and awareness for various charities.  Events are generally two hours long (6-8 p.m. or 7-9 p.m.), and the company donates 15% of event sales to the designated charity.  Co-branded evites are created by Alex and Ani for event promotion, and lite bites and positive energy punch are provided by the store.



We are thrilled with the results of our Party With A Purpose held at the Alex & Ani Chapel View Store at the company’s headquarters.  In just two hours of shopping and fun we were able raise over $500.00 to be donated directly to Water.org.

Every $25.00 donated provides clean water for life to someone.  That means we just provided 22 people clean water for life!

We are so grateful to all of those who turned out to support Water.org at our Party With A Purpose, and to those of you who have donated  on-line or helped to spread the word by re-tweeting and re-posting our social media efforts.  We have three days left to reach our goal of bringing 100 people clean water for life, and we are so close to being able to do just that.  If you missed our Party With A Purpose but would still like to help us reach that goal, you can still do so on The Mission List fundraising page.