Each year as the holiday/gift giving season approaches I start to think about how I will be using my purchasing power. As consumers we drive the economy, we choose where our money goes, and according to an article in Forbes “Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence.”
Imagine if women used that economic power to help lift other women up?
Through my travels and writing on social good topics I’ve gained a heightened awareness of how my money is spent, and what it goes to support. Visits to the factories or studios where beautiful hand crafted goods are made has given a face to the artisans behind my purchases and insight into where some of the products that I buy come from. Having observed women using their talents and working hard to give themselves and their children a brighter future I know first hand that choosing one of their items really can make a positive impact in the lives of others. I admire companies that set out with the mission of benefitting the communities from which they source their goods, companies that choose to train and support craftspeople, so that they in turn can support their families in a dignified way. Each year as I put together my “gifts that give back” lists for the holidays I think of the women I watched at work in Ethiopia, Indonesia or South Africa, making their beautiful hand-crafted goods as a means of survival. I love to share their stories, along with their crafts, with friends and family.
The Macy’s Rwanda Path To Peace program is the longest running “trade-not-aid’ partnership of this type, and I was thrilled to be there for the 10 year celebration. It was exciting to hear Willa Shalit tell the story of the origins of the program, and have Terry J. Lundgren, Macy’s chairman and CEO, tell the audience how impactful his visits to Rwanda have been to him. But it was Janet Nkubana’s statement that
“Husbands don’t beat their wives anymore”
once they are supporting the family with the income from the baskets that really brought home the impact of what economic empowerment means for these women.
The event, held at the Macy’s Herald Square location in New York City, was a fun celebration filled with food, wine, music and colorful, beautiful hand-woven Rwanda baskets. The speeches reminded us all why we were really there.
My emotional connection to the celebration was twofold as it combined a place in the world that I love with a mission that I love, stretching back to my visit to central Africa in 1991, just a couple of years before the civil war broke out. The country had subsequently suffered one of the worst genocides in recent history, leaving the country in despair. The success of the Macy’s Path to Peace program can be measured in the transformation and rehabilitation of the communities in which the weavers live, and it is inspiring to see that determination towards strength and rebuilding.
Keep an eye out for my upcoming Gifts That Give Back list, and know that the Rwanda baskets that you see on it hold a special place in my heart. If all the women who have buying power used that influence to help economically empower other women around the world, and lift each other up, what beautiful thing that would be.
I am a member of the Everywhere Society and Everywhere has provided me with compensation of beautiful Rwanda baskets as gifts for this post. As always, all thoughts and opinions expressed are my own.