While working on the Water.org campaign for The Mission List fellow bloggers Laura Rossi, Carla Molina and I realized we all lived in the same area. We decided to get together and try to augment our social media fundraising efforts with an Alex & Ani Party With A Purpose. Alex & Ani is a fabulous local company that we love to support not only for their amazing jewelry line, but their positive energy philosophy as well. An entire division of the company is devoted to Charity By Design which supports various charities through the sales of specifically designed charm bangles for each group.
Their Parties With A Purpose are another way the company gives back. Parties are hosted in the stores and provide a unique shopping experience that enables the Charity By Design department of Alex and Ani to raise funds and awareness for various charities. Events are generally two hours long (6-8 p.m. or 7-9 p.m.), and the company donates 15% of event sales to the designated charity. Co-branded evites are created by Alex and Ani for event promotion, and lite bites and positive energy punch are provided by the store.
We are thrilled with the results of our Party With A Purpose held at the Alex & Ani Chapel View Store at the company’s headquarters. In just two hours of shopping and fun we were able raise over $500.00 to be donated directly to Water.org.
Every $25.00 donated provides clean water for life to someone. That means we just provided 22 people clean water for life!
We are so grateful to all of those who turned out to support Water.org at our Party With A Purpose, and to those of you who have donated on-line or helped to spread the word by re-tweeting and re-posting our social media efforts. We have three days left to reach our goal of bringing 100 people clean water for life, and we are so close to being able to do just that. If you missed our Party With A Purpose but would still like to help us reach that goal, you can still do so on The Mission List fundraising page.